Growth Ledger — Marketing Dashboard

Pipeline revenue influenced

$842,600

↑ 18.4% vs May

Revenue from deals touched by a tracked marketing campaign in the last 30 days, attributed first-touch.

Website sessions 128,940

Marketing qualified leads 2,184

New customers 316

Blended CAC $94per customer

Avg. order value

$162

↑ 4.1% vs last month

Email open rate

31.8%

↑ 2.3 pts

Paid social CTR

1.42%

↓ 0.18 pts

Return on ad spend

4.6x

↑ 0.4x

Acquisition vs. conversion

Last 6 months

Traffic by channel

Organic search Paid social Email Direct / other

Conversion funnel — this month

Sessions128,940

100% of funnel

Product views41,260

32.0% of sessions

Added to cart9,870

7.7% of sessions

Checkout started4,512

3.5% of sessions

Purchased2,547

2.0% of sessions · 56.5% checkout completion

Campaign ledger

8 active and recent campaigns

CampaignSpendImpressionsClicksConversionsROASStatus

Summer trail collection launch

Paid social · Instagram + TikTok

$18,400

2.1M

38,200

1,140

5.8x

Live

Branded search — core terms

Paid search · Google Ads

$24,900

680K

29,500

2,260

7.2x

Live

Welcome series — new subscribers

Email · Lifecycle

$1,200

412K

61,800

1,890

14.1x

Live

Retargeting — cart abandoners

Paid social · Meta

$9,650

1.4M

22,100

980

6.4x

Live

Spring clearance push

Paid search · Shopping

$14,300

920K

19,400

640

2.9x

Paused

Influencer seeding — trailrunners

Affiliate · Creator

$11,000

3.4M

54,000

710

3.6x

Live

Loyalty re-engagement

Email · Lifecycle

$800

210K

18,900

540

11.3x

Live

Winter boot line — holdover

Display · Programmatic

$6,200

1.8M

8,100

0.8x

Ended

Mix & geography

Share of conversions, this month

Channel mix

Organic search34%

Paid social26%

Email19%

Paid search14%

Direct / other7%

Device split

Mobile58%

Desktop36%

Tablet6%

Avg. session duration

3m 42s

Top regions by revenue

California

$148K

New York

$108K

Texas

$87K

Washington

$69K

Colorado

$56K

Other

$37K